If you aren’t familiar with Maslow and his hierarchy of needs, here is the low down: Maslow (an American Psychologist) believed that every human has a set of needs, which are tiered in terms of importance (and often visually represented in a 5 level pyramid). Biological and physiological needs like... Read more →
The leaky bucket theory is a model that seeks to describe “customer churn”. In order to grow a business you need more new customers than you are losing to your competitors – the difference is the churn. Guess what the prescribed magic fix is? Customer relationship management. Just three words.... Read more →
If you have a braai at your home, would you outsource the actual braaing to a friend or family member? It would depend on your braai skills, wouldn’t it? If you like to braai, and there isn’t much risk of you offering up a “burnt sacrifice” to your guests, why... Read more →
I’m reading an interesting book by a guy called Marcus Sheridan. He had a pool business in the US that was failing after the financial crisis unexpectedly hit in 2008. He had a decision to make. Close the pool business and file for bankruptcy or reinvent his business. This is what... Read more →
I don’t know about you, but I pay over thousands of Rand a month in the way of insurance premiums to some of the biggest brands in SA. I’ve also financed a few cars and a house, have cellphones, DSTV, armed response and all sorts of other subscription services just... Read more →
Here is an insane statistic to wrap your mind around – the average human has between 50,000 and 70,000 thoughts rattling around in their head every single day. That’s pretty interesting, but not great news if you are a marketer trying to grab someone’s attention, let alone hold it for... Read more →
The Golden Rule of communication is the following: What you have to say matters far less than why you are communicating. Our job as marketers is to identify the “why” and to make sure we relay that information to our audience effectively. Here is an example: MyPet is an... Read more →
As marketers we often forget that this is the question our audience will be asking whenever they receive our communication – “What’s in it for me?” In actual fact, it’s a question we all ask ourselves on a daily basis, without even being fully aware of it: “John wants me... Read more →
When you finally understand that people don’t care about your products or services, and that all they care about are their needs, you will turn the proverbial marketing corner. It’s a helluva tough pill to swallow, isn’t it? Our role as marketers isn’t to sell people products or services. Our... Read more →
What type of email marketing do you subscribe to? Mine is a combination of my personal likes and some industry experts (basically people and businesses I find interesting) • Yes I subscribe to a few online retail mailers • Yes I subscribe to a few deal-a-day mailers • Yes I... Read more →
A client of ours recently tasked us with generating Legal Cover leads for them. Using our cool SMS4Email™ email product, we knocked out the leads at a 20% conversion rate. The client is super-stoked with the result, and we thought this campaign would be an excellent case study. Watch the... Read more →
We are all selling something, right? Then why is it that we are so afraid to ask simple, yet direct, questions, in order to generate sales? Are you in the market for a new laptop? Does your company need back-up software? Do you need pet insurance? Do you need chemicals... Read more →
This is a truly scary statistic! A ruthless dictator over arguably America’s finest presidential pick (note the sarcasm…), who would have thought? It’s probably the hairdo if you ask me. Now before you smear this blog post all over social media like sticky Marmite on a warm slice of toast,... Read more →
It goes without saying that Roger Federer is an expert at playing tennis. He might not do his own tax returns, or cook for his family, but when it comes to tennis, you would put him in the expert category, wouldn’t you? A quick Google search of the word ‘expert’... Read more →
It’s really tough to produce something of value and give it away for free. Why is that exactly? In a dog-eat-dog world, where time is money, there ain’t no such thing as a free lunch – the idea of handing something of value away, for free, seems down-right idiotic. Surely... Read more →
What are you going to do with your customers email addresses? You have all these people you want to stay in touch with, via email, but which content strategy do you implement? How do you stay relevant, stay in touch, and SELL via email? Your gut tells you that being too... Read more →
Could you send an SMS styled marketing message into an email inbox? The answer is “Yes” and in this blog post I will give you 5 reasons why you should try it. According to one market research report I recently read, as of 2014, the global SMS messaging business was estimated... Read more →
When I see small kids with smart devices, thumbing around like their hands have been possessed by an evil Tech spirit, I’m in awe and a little frightened. I only picked up a cellphone for the first time 20 years ago. It looked like a brick and weighed a ton. I’m... Read more →
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