4 Questions You Need To Ask Before Firing Off Your Email Campaign

I’ve always believed you can only call yourself an “expert” if you make your living from the very thing you claim to be an expert in. If you brew beer and make a living from it, I would consider you a beer brewing expert. But, if you make a living as an investment banker, and […]

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5 Ways To Convince Your Client “Direct Marketing” Isn’t A Dirty Word

Are you considering adding direct marketing channels, like sms and email to your client pitch, but you’re concerned the phrase “direct marketing” has a seriously negative connotation? We don’t want you worrying about being frog-marched from the boardroom and fretting about losing a potential pitch because you told your client they should send a text […]

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The Moment You Realize You’ve Still Got Marketing Budget, But F#*# All Options

We’ve all experienced that harrowing moment when you realize you still have loads of marketing budget, but every channel you’ve explored has come up short (it’s time to reach for that rooi wyn and pack of styvie blues!). And clients can be uncompromising, can’t they? So what the hell do you do when you still […]

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