How To Generate Leads From Your Email Base Until The Cows Come Home

Can you run an email marketing, lead generation campaign over an extended period of time, without causing database fatigue? Yes you can, but you gotta be smart about it. Here are 5 tips to make sure your email marketing campaign generates leads until the cows come home: Find out if it works If you are […]

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What Does A High School Crush Have To Do With Your Email List?

‘List hygiene’ is one of those fancy shmancy digital marketing words that I loathe. Someone once asked me “Like do you implement effective list hygiene strategies, bra?” Speak English man! Why is it important to remove inaccurate or disengaged records from your email marketing list? Now that is a real question. If you have a […]

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Pick Your Peeps And Place Your Email Order In 90 Seconds

Imagine for a second that you could jump online, use a nifty data segmentation tool to help you identify your exact target audience, request a quote on how much it will cost to market into that data, and confirm your booking…all in less than 90 seconds. That would indeed be the answer to a marketers […]

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