Did DSTV Get Your Permission To Run Adverts On Your TV?

SPAM…The unsolicited sending of bulk, direct marketing messaging. It’s an email marketers worst nightmare, and let’s be honest, people get rather irate when they receive unwanted marketing messages in their inbox, right? But I’m not entirely sure why. Here is my argument for direct marketing (and it’s a pretty good one) Let me start off […]

Read More

I’m Calling B*#% S*[email protected] When It Comes To Promo Email Landing Pages…

Do you want to know why your promotional email marketing campaign is delivering “luke warm” results and only a handful of leads per send? It has far less to do with your data profiling and your messaging, than you think. The real reason why your promotional email marketing campaign underperforms again and again is because […]

Read More