The Importance Of A Killer Email Subject Line

I often get asked to send out a piece of email marketing communication and while the creative is stellar (very pretty) and there is a clear call-to-action, nobody has bothered to think about a killer subject line. Strange, considering you need a great subject line in order to grab someone’s attention and get them to open […]

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Understand POPI In 60 Seconds

So here is the low down on POPI. Nope, we ain’t talking about a “POPPY” china, we’re chatting about something far more serious. The Protection of Personal Information Bill is a pretty important piece of law that aims at protecting the personal information of South Africans. So what’s it all about and why is it […]

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Get Your Marketing Emails Delivered With These 6 BulletProof Tips

When it comes to email marketing, the only thing that counts is getting your email delivered to an inbox! When you send email for a living, like we do, you eat and sleep this type of thinking 24/7. If our email doesn’t get delivered, we don’t pay the bills, so you can see our incentive […]

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Don’t Take A Punt On Email Marketing Without Knowing How To Measure Success

You’ve decided to take a punt on email marketing. Great idea, if executed correctly you will get an awesome return on your marketing spend. But what exactly is the objective of your campaign? Are you simply using it as a branding exercise and just need the promotional mailer opened? Are you looking for email opens to […]

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