Why My Pool Guy Would Make Thousands Off Me If He Had My Email Address

I grew up in a flat, and then lived in a townhouse for a very long time. I recently upgraded to a house and with that inherited a swimming pool. I hadn’t been in the house for more than a month when I returned from a December vacation to find a swamp breeding 1 million different types […]

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Why Your Email Database Is Worthless And I Wouldn’t Give You A Cent For It

Your email database is worthless and I wouldn’t give you a cent for it! Do you want to know why? Because you wouldn’t be able to tell me how much each email record is worth to your business right now. And if you don’t know that, then we have to assume the value is R0. You see, […]

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Why Do We Send Email For A Living?

The thing about tough questions is that they really require some “sit still and ponder” time, don’t they? Just this week, a business partner sent me a video link (it’s included a little later in this blog post). If you don’t have 18 minutes to watch the TED talk video, here is the low-down. In the video […]

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Case Study: How We Took 6000 Blog Post Reads And Turned Them Into Cash

Imagine for a second you’ve just read a super-interesting blog post on the advantages of a tax-free savings plan, that starts out at R170 per month. I mean who doesn’t want to save money and avoid the tax man at the same time, right? A few minutes after you’ve read the article, you get a call […]

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Why I Failed Miserably At Content Marketing

Content marketing sucks! And the reason it sucks is because it involves a tremendous amount of work, that’s often really tough to monetize. But everyone is going APE about content marketing, right? I could bore you will all types of stats that support the fact that every digital marketing department, around the globe, is in […]

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