Your Kids Will Be On Email Until They Die

When I see small kids with smart devices, thumbing around like their hands have been possessed by an evil Tech spirit, I’m in awe and a little frightened. I only picked up a cellphone for the first time 20 years ago. It looked like a brick and weighed a ton. I’m in email marketing for living, […]

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If I Gave You 1000 Hot Leads, What Would You Do With Them?

If I told you I could generate thousands of email marketing leads for your business, your ears would perk up immediately. You might even be thinking, how much would that cost me and when can we start? But you might be wasting your money on those leads! And the reason is, you may not know what […]

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Your Service Or Product Is So Poor, No Amount Of Marketing Money Can Help

“You never sell the steak, you sell the sizzle, boet” Those are the famous words of a sleazy sales manager I used to report into when I was 22. What he was trying to beat into me was the following: When trying to make a sale: Don’t focus on product spec (that is boring crap) Focus on how […]

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