90% Of Zimbabweans Would Prefer Uncle Bob Over Donald Trump

This is a truly scary statistic! A ruthless dictator over arguably America’s finest presidential pick (note the sarcasm…), who would have thought? It’s probably the hairdo if you ask me. Now before you smear this blog post all over social media like sticky Marmite on a warm slice of toast, let me come clean and […]

Read More

I Reckon I Could Take Roger Federer If He Wasn’t An Expert

It goes without saying that Roger Federer is an expert at playing tennis. He might not do his own tax returns, or cook for his family, but when it comes to tennis, you would put him in the expert category, wouldn’t you? A quick Google search of the word ‘expert’ will reinforce what you already […]

Read More

The Giver 

It’s really tough to produce something of value and give it away for free. Why is that exactly? In a dog-eat-dog world, where time is money, there ain’t no such thing as a free lunch – the idea of handing something of value away, for free, seems down-right idiotic. Surely you can’t get ahead if […]

Read More

Why Storytelling Is Like Crack Cocaine For Your Email List

What are you going to do with your customers email addresses? You have all these people you want to stay in touch with, via email, but which content strategy do you implement? How do you stay relevant, stay in touch, and SELL via email? Your gut tells you that being too “salesy” might backfire! Your gut […]

Read More