“What’s In It For Me?”

As marketers we often forget that this is the question our audience will be asking whenever they receive our communication – “What’s in it for me?” In actual fact, it’s a question we all ask ourselves on a daily basis, without even being fully aware of it: “John wants me to join him at his […]

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Nobody Cares About Your Product Or Service :(

When you finally understand that people don’t care about your products or services, and that all they care about are their needs, you will turn the proverbial marketing corner. It’s a helluva tough pill to swallow, isn’t it? Our role as marketers isn’t to sell people products or services. Our role as marketers is to […]

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