As marketers we often forget that this is the question our audience will be asking whenever they receive our communication – “What’s in it for me?”
In actual fact, it’s a question we all ask ourselves on a daily basis, without even being fully aware of it:
“John wants me to join him at his sales meeting. But what’s in it for me?”
“My wife wants me to help with the shopping on Saturday morning. What’s in it for me?”
“Frank needs a hand moving his stuff this Sunday afternoon. What’s in it for me?”
“These guys from Manalytics send me information about email marketing, but what’s in it for me?”
Let’s be honest for a second – as much as we try, we are seldom moved to action if the action doesn’t have any tangible upside for us. What are you selling? What makes your offer so special? What’s in it for the consumer?
These are questions you should be asking yourself every time you send out any marketing communication. Anyone can get a snazzy email template built, get a Mailchimp account and call themselves an email marketer.
What’s in it for you? Why should we be handling your email marketing? Because we are a bunch of email marketers who don’t charge for work. We back ourselves to make money building you an email marketing strategy and then we share in the profits.
Drop us a line if you are looking for a serious email marketing partner.