Should Your Email + Content Marketing Be Outsourced?

If you have a braai at your home, would you outsource the actual braaing to a friend or family member? It would depend on your braai skills, wouldn’t it? If you like to braai, and there isn’t much risk of you offering up a “burnt sacrifice” to your guests, why hand the tongs over to […]

Read More

Find Out How A Pool Guy That Was Bankrupt Cracked The Internet

I’m reading an interesting book by a guy called Marcus Sheridan. He had a pool business in the US that was failing after the financial crisis unexpectedly hit in 2008. He had a decision to make. Close the pool business and file for bankruptcy or reinvent his business. This is what he decided to do. He […]

Read More

Why Big Business Is Like An Anxious Teenager Trying To Make Small Talk

I don’t know about you, but I pay over thousands of Rand a month in the way of insurance premiums to some of the biggest brands in SA. I’ve also financed a few cars and a house, have cellphones, DSTV, armed response and all sorts of other subscription services just like most South Africans. I […]

Read More

I Have A 1 In 70,000 Shot At Grabbing Some Of Your Attention Today

Here is an insane statistic to wrap your mind around – the average human has between 50,000 and 70,000 thoughts rattling around in their head every single day. That’s pretty interesting, but not great news if you are a marketer trying to grab someone’s attention, let alone hold it for a minute or two. Smart […]

Read More