Maslow And His Hierarchy Of Needs

If you aren’t familiar with Maslow and his hierarchy of needs, here is the low down: Maslow (an American Psychologist) believed that every human has a set of needs, which are tiered in terms of importance (and often visually represented in a 5 level pyramid). Biological and physiological needs like air, food, drink, shelter, warmth […]

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The Leaky Bucket Theory

The leaky bucket theory is a model that seeks to describe “customer churn”. In order to grow a business you need more new customers than you are losing to your competitors – the difference is the churn. Guess what the prescribed magic fix is? Customer relationship management. Just three words. What if you have thousands […]

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