Did you know there is a secret formula to writing a screenplay?
Just about every successful movie (and I’m talking about those that smash it at the box office) is crafted using the same 3 step process. Apply the formula and you win. Ignore the formula and you lose. It’s that simple.
Here is the magic formula:
Let’s use the 1996 melodrama “Jerry Maguire” as an example to better illustrate the points above:
It’s a classic plot, but it’s a strategic plot that is repeated every day in everything we watch on TV.
What can we learn from this?
Here is a great example of storytelling – When last did you see this TV advert?
Craft a story, focus on your customer as the main CHARACTER, become the GUIDE to help them SUCCEED. We like to do this type of story telling via email.
Until next time.