If I Gave You 1000 Hot Leads, What Would You Do With Them?

If I told you I could generate thousands of email marketing leads for your business, your ears would perk up immediately. You might even be thinking, how much would that cost me and when can we start? But you might be wasting your money on those leads! And the reason is, you may not know what […]

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Your Service Or Product Is So Poor, No Amount Of Marketing Money Can Help

“You never sell the steak, you sell the sizzle, boet” Those are the famous words of a sleazy sales manager I used to report into when I was 22. What he was trying to beat into me was the following: When trying to make a sale: Don’t focus on product spec (that is boring crap) Focus on how […]

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Why My Pool Guy Would Make Thousands Off Me If He Had My Email Address

I grew up in a flat, and then lived in a townhouse for a very long time. I recently upgraded to a house and with that inherited a swimming pool. I hadn’t been in the house for more than a month when I returned from a December vacation to find a swamp breeding 1 million different types […]

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Why Your Email Database Is Worthless And I Wouldn’t Give You A Cent For It

Your email database is worthless and I wouldn’t give you a cent for it! Do you want to know why? Because you wouldn’t be able to tell me how much each email record is worth to your business right now. And if you don’t know that, then we have to assume the value is R0. You see, […]

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Why Do We Send Email For A Living?

The thing about tough questions is that they really require some “sit still and ponder” time, don’t they? Just this week, a business partner sent me a video link (it’s included a little later in this blog post). If you don’t have 18 minutes to watch the TED talk video, here is the low-down. In the video […]

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Case Study: How We Took 6000 Blog Post Reads And Turned Them Into Cash

Imagine for a second you’ve just read a super-interesting blog post on the advantages of a tax-free savings plan, that starts out at R170 per month. I mean who doesn’t want to save money and avoid the tax man at the same time, right? A few minutes after you’ve read the article, you get a call […]

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Why I Failed Miserably At Content Marketing

Content marketing sucks! And the reason it sucks is because it involves a tremendous amount of work, that’s often really tough to monetize. But everyone is going APE about content marketing, right? I could bore you will all types of stats that support the fact that every digital marketing department, around the globe, is in […]

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The Importance Of A Killer Email Subject Line

I often get asked to send out a piece of email marketing communication and while the creative is stellar (very pretty) and there is a clear call-to-action, nobody has bothered to think about a killer subject line. Strange, considering you need a great subject line in order to grab someone’s attention and get them to open […]

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Understand POPI In 60 Seconds

So here is the low down on POPI. Nope, we ain’t talking about a “POPPY” china, we’re chatting about something far more serious. The Protection of Personal Information Bill is a pretty important piece of law that aims at protecting the personal information of South Africans. So what’s it all about and why is it […]

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Get Your Marketing Emails Delivered With These 6 BulletProof Tips

When it comes to email marketing, the only thing that counts is getting your email delivered to an inbox! When you send email for a living, like we do, you eat and sleep this type of thinking 24/7. If our email doesn’t get delivered, we don’t pay the bills, so you can see our incentive […]

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