Two Reasons Why Your Direct Marketing Campaign Isn’t On Fire

As a species we’ve come a long way. Not that long ago we were dangling from trees, sniffing our armpits and now we are planning to set up camp on Mars. But here is the truth of the matter – as much as we are constantly evolving, some things just remain the same. We have […]

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Grab A Slice Of The Email Pie By Being A Cut Above The Rest

To say that I subscribe to a lot of email newsletters is a gross understatement! I subscribe to a ton of newsletters and basically have a dedicated email address set up just for my daily email subscription drop. Deal-a-day sites, stuff for dudes, hard hitting journalism and even a weekly tattoo newsletter…to name but a […]

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Bulletproof Your Direct Marketing Campaign Before It Kicks Off

There is nothing worse than having a direct marketing campaign fire off, and then realising, in a flat panic (having had your boss bring it to your attention) that their was an error in the campaign. It’s usually something as small as a typo, but incorrect remains incorrect and the axe is likely to fall […]

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For God’s Sake Man, Please Incentivize Your Campaign!

Let’s face it, nowadays we are only moved to action when there is something in it for us, right? Without a seriously BIG carrot, very few of us pay attention to anything anymore (let alone marketing or advertising). And that’s not so much our fault, our internal firewalls are just set to  hyper-filter mode in […]

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4 Questions You Need To Ask Before Firing Off Your Email Campaign

I’ve always believed you can only call yourself an “expert” if you make your living from the very thing you claim to be an expert in. If you brew beer and make a living from it, I would consider you a beer brewing expert. But, if you make a living as an investment banker, and […]

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5 Ways To Convince Your Client “Direct Marketing” Isn’t A Dirty Word

Are you considering adding direct marketing channels, like sms and email to your client pitch, but you’re concerned the phrase “direct marketing” has a seriously negative connotation? We don’t want you worrying about being frog-marched from the boardroom and fretting about losing a potential pitch because you told your client they should send a text […]

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The Moment You Realize You’ve Still Got Marketing Budget, But F#*# All Options

We’ve all experienced that harrowing moment when you realize you still have loads of marketing budget, but every channel you’ve explored has come up short (it’s time to reach for that rooi wyn and pack of styvie blues!). And clients can be uncompromising, can’t they? So what the hell do you do when you still […]

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