Why Your “Why” Matters Far More Than The “What”

  The Golden Rule of communication is the following: What you have to say matters far less than why you are communicating. Our job as marketers is to identify the “why” and to make sure we relay that information to our audience effectively. Here is an example: MyPet is an insurance company that specializes in […]

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“What’s In It For Me?”

As marketers we often forget that this is the question our audience will be asking whenever they receive our communication – “What’s in it for me?” In actual fact, it’s a question we all ask ourselves on a daily basis, without even being fully aware of it: “John wants me to join him at his […]

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Nobody Cares About Your Product Or Service :(

When you finally understand that people don’t care about your products or services, and that all they care about are their needs, you will turn the proverbial marketing corner. It’s a helluva tough pill to swallow, isn’t it? Our role as marketers isn’t to sell people products or services. Our role as marketers is to […]

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Be cool

Be Cool, Not Everyone Is Gonna Read All Your Email

What type of email marketing do you subscribe to? Mine is a combination of my personal likes and some industry experts (basically people and businesses I find interesting) • Yes I subscribe to a few online retail mailers • Yes I subscribe to a few deal-a-day mailers • Yes I subscribe to a few travel […]

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How We Sold Legal Cover Via Email At A 20% Conversion Rate

A client of ours recently tasked us with generating Legal Cover leads for them. Using our cool SMS4Email™ email product, we knocked out the leads at a 20% conversion rate. The client is super-stoked with the result, and we thought this campaign would be an excellent case study. Watch the video below: If you need […]

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The Mind Has 80 000 Thoughts A Day, And As Marketers We Still Don’t Ask Direct Questions

We are all selling something, right? Then why is it that we are so afraid to ask simple, yet direct, questions, in order to generate sales? Are you in the market for a new laptop? Does your company need back-up software? Do you need pet insurance? Do you need chemicals to keep your pool blue? […]

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90% Of Zimbabweans Would Prefer Uncle Bob Over Donald Trump

This is a truly scary statistic! A ruthless dictator over arguably America’s finest presidential pick (note the sarcasm…), who would have thought? It’s probably the hairdo if you ask me. Now before you smear this blog post all over social media like sticky Marmite on a warm slice of toast, let me come clean and […]

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I Reckon I Could Take Roger Federer If He Wasn’t An Expert

It goes without saying that Roger Federer is an expert at playing tennis. He might not do his own tax returns, or cook for his family, but when it comes to tennis, you would put him in the expert category, wouldn’t you? A quick Google search of the word ‘expert’ will reinforce what you already […]

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The Giver 

It’s really tough to produce something of value and give it away for free. Why is that exactly? In a dog-eat-dog world, where time is money, there ain’t no such thing as a free lunch – the idea of handing something of value away, for free, seems down-right idiotic. Surely you can’t get ahead if […]

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Why Storytelling Is Like Crack Cocaine For Your Email List

What are you going to do with your customers email addresses? You have all these people you want to stay in touch with, via email, but which content strategy do you implement? How do you stay relevant, stay in touch, and SELL via email? Your gut tells you that being too “salesy” might backfire! Your gut […]

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