Don’t Take A Punt On Email Marketing Without Knowing How To Measure Success

You’ve decided to take a punt on email marketing. Great idea, if executed correctly you will get an awesome return on your marketing spend. But what exactly is the objective of your campaign? Are you simply using it as a branding exercise and just need the promotional mailer opened? Are you looking for email opens to […]

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We Helped A Big Green Insurance Giant Book R24 738 in Recurring Premium Income (Using Email And No Landing Page)

There are two things I want to highlight in this blog post. The first is that I had a hunch a few months back that you could completely eliminate an email landing page and still achieve a cracking sales conversion. We can put that theory to bed, because I’ve been vindicated with a successful email campaign that […]

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How We’re Using A Simple Email Strategy To Get Hundreds Of People To Sign Up For Cellphone Deals

If you had a cellphone comparison website, how would you go about getting people to apply for deals on your site? I don’t have a cellphone comparison website, but if I did, it might look like Phonefinder. You should check them out before you sign up for any local cellphone deals. Now that I have given them […]

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Did DSTV Get Your Permission To Run Adverts On Your TV?

SPAM…The unsolicited sending of bulk, direct marketing messaging. It’s an email marketers worst nightmare, and let’s be honest, people get rather irate when they receive unwanted marketing messages in their inbox, right? But I’m not entirely sure why. Here is my argument for direct marketing (and it’s a pretty good one) Let me start off […]

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I’m Calling B*#% S*[email protected] When It Comes To Promo Email Landing Pages…

Do you want to know why your promotional email marketing campaign is delivering “luke warm” results and only a handful of leads per send? It has far less to do with your data profiling and your messaging, than you think. The real reason why your promotional email marketing campaign underperforms again and again is because […]

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Would You Build Mobile Friendly Email If 90% Of Your Audience Were On PCs?

We barely use our cellphones for making calls anymore, do we? We use them for just about everything else, from scoring a hook-up on Tinder, to booking a lekker dinner at a trendy new Mexican joint (and then an Uber trip home after too many tequilas). And with so many people picking up stuff on […]

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How To Generate Leads From Your Email Base Until The Cows Come Home

Can you run an email marketing, lead generation campaign over an extended period of time, without causing database fatigue? Yes you can, but you gotta be smart about it. Here are 5 tips to make sure your email marketing campaign generates leads until the cows come home: Find out if it works If you are […]

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What Does A High School Crush Have To Do With Your Email List?

‘List hygiene’ is one of those fancy shmancy digital marketing words that I loathe. Someone once asked me “Like do you implement effective list hygiene strategies, bra?” Speak English man! Why is it important to remove inaccurate or disengaged records from your email marketing list? Now that is a real question. If you have a […]

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Pick Your Peeps And Place Your Email Order In 90 Seconds

Imagine for a second that you could jump online, use a nifty data segmentation tool to help you identify your exact target audience, request a quote on how much it will cost to market into that data, and confirm your booking…all in less than 90 seconds. That would indeed be the answer to a marketers […]

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Reasons Why A Cold Email Always Hands Out A Beating To A Cold Call

A cool Scotsman from Fourways sent me a link to an article this week. It posed an interesting question so I thought I would share. If you put a cold call up against a cold email which one comes up trumps? To cold call or not to cold call, this the question? Do people even […]

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