Maslow And His Hierarchy Of Needs

If you aren’t familiar with Maslow and his hierarchy of needs, here is the low down: Maslow (an American Psychologist) believed that every human has a set of needs, which are tiered in terms of importance (and often visually represented in a 5 level pyramid). Biological and physiological needs like air, food, drink, shelter, warmth […]

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The Leaky Bucket Theory

The leaky bucket theory is a model that seeks to describe “customer churn”. In order to grow a business you need more new customers than you are losing to your competitors – the difference is the churn. Guess what the prescribed magic fix is? Customer relationship management. Just three words. What if you have thousands […]

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Should Your Email + Content Marketing Be Outsourced?

If you have a braai at your home, would you outsource the actual braaing to a friend or family member? It would depend on your braai skills, wouldn’t it? If you like to braai, and there isn’t much risk of you offering up a “burnt sacrifice” to your guests, why hand the tongs over to […]

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Find Out How A Pool Guy That Was Bankrupt Cracked The Internet

I’m reading an interesting book by a guy called Marcus Sheridan. He had a pool business in the US that was failing after the financial crisis unexpectedly hit in 2008. He had a decision to make. Close the pool business and file for bankruptcy or reinvent his business. This is what he decided to do. He […]

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Why Big Business Is Like An Anxious Teenager Trying To Make Small Talk

I don’t know about you, but I pay over thousands of Rand a month in the way of insurance premiums to some of the biggest brands in SA. I’ve also financed a few cars and a house, have cellphones, DSTV, armed response and all sorts of other subscription services just like most South Africans. I […]

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I Have A 1 In 70,000 Shot At Grabbing Some Of Your Attention Today

Here is an insane statistic to wrap your mind around – the average human has between 50,000 and 70,000 thoughts rattling around in their head every single day. That’s pretty interesting, but not great news if you are a marketer trying to grab someone’s attention, let alone hold it for a minute or two. Smart […]

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Why Your “Why” Matters Far More Than The “What”

  The Golden Rule of communication is the following: What you have to say matters far less than why you are communicating. Our job as marketers is to identify the “why” and to make sure we relay that information to our audience effectively. Here is an example: MyPet is an insurance company that specializes in […]

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“What’s In It For Me?”

As marketers we often forget that this is the question our audience will be asking whenever they receive our communication – “What’s in it for me?” In actual fact, it’s a question we all ask ourselves on a daily basis, without even being fully aware of it: “John wants me to join him at his […]

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Nobody Cares About Your Product Or Service :(

When you finally understand that people don’t care about your products or services, and that all they care about are their needs, you will turn the proverbial marketing corner. It’s a helluva tough pill to swallow, isn’t it? Our role as marketers isn’t to sell people products or services. Our role as marketers is to […]

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