Bulletproof Your Direct Marketing Campaign Before It Kicks Off

There is nothing worse than having a direct marketing campaign fire off, and then realising, in a flat panic (having had your boss bring it to your attention) that their was an error in the campaign. It’s usually something as small as a typo, but incorrect remains incorrect and the axe is likely to fall […]

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For God’s Sake Man, Please Incentivize Your Campaign!

Let’s face it, nowadays we are only moved to action when there is something in it for us, right? Without a seriously BIG carrot, very few of us pay attention to anything anymore (let alone marketing or advertising). And that’s not so much our fault, our internal firewalls are just set to  hyper-filter mode in […]

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5 Ways To Convince Your Client “Direct Marketing” Isn’t A Dirty Word

Are you considering adding direct marketing channels, like sms and email to your client pitch, but you’re concerned the phrase “direct marketing” has a seriously negative connotation? We don’t want you worrying about being frog-marched from the boardroom and fretting about losing a potential pitch because you told your client they should send a text […]

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