We think there is a fundamental flaw in the traditional email marketing process and it costs email marketers loads of missed sales opportunities, which should translate into revenue.
This is the 3 step process 95% of email marketers use when they deliver promotional material into their subscriber base. Sound familiar?
This is the problem: In our experience less than 10% of people who click to the landing page, from the promotional email, will bother filling in the form.
Now why is that? Is it because they simply aren’t interested?
We don’t believe that is the case. Our view is that people just couldn’t bother taking another minute out of their day to do more admin.
You are simply asking them to jump through too many hoops!
Let’s say your promotional mailer received 200 clicks and 20 of those clicks became leads, via your landing page. You might see this as a success because in your mind that is the usual metric one should expect.
But what about the 180 people who clicked but didn’t do anything on your page?
Our new Click2Call™ email process allows us to bypass the “klunky” landing page step altogether. In our experience, you should do your selling in your mailer and simply ask people to click a link for a call-back. Rather than sending them to a form, send them to a “Thank You” page with more information on what they can expect.
We treat link clicks in a promotional mailer as “showing interest” and as a result fill our sales funnel with hundreds of leads per email send.
To better illustrate the Click2Call™ email process we have produced a 90 second video we would like you to watch.
Start treating link clicks in your email as the point of interest. Stop haemorrhaging cash with your email marketing, and actually turn it into a profitable marketing channel.
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The lads at Manalytics.