As a digital marketer, you know that content marketing is the way forward, right? It’s not enough, nowadays, to ram advertising down people’s throats or flight a banner and hope like hell that you get clicks. You have to be subtle and earn trust over time, before you can monetize your audience.
Anything that is interesting and honest, wins on the internet nowadays!
• Content marketing provides on average 3 times the return that display advertising does
• Content marketing provides 3 times as many leads as outbound, at a third of the cost
• Ad overload – The average person sees 5000 Ads a day (…and growing)
• Almost half of people aged 18 – 49 get their news and information online
• Content marketing conversion rates are 6 times higher than any other online lead generation channel
• Businesses with blogs get on average 126% more lead growth than those without
• After reading recommendations on a blog, 61% of US consumers made a purchase
These stats simply reinforce what you already know. If you produce interesting and relevant content, your audience will buy your product and service.
At Manalytics we aren’t experts in the area of content marketing. We are, however, really good at making money for our clients by sending smart email. Read2Lead™ (a cool email product we have developed) uses interesting content to generate link clicks, from email distribution, which then get pushed into a call-centre seat for a soft call-back and a sale.
If you believe that content marketing is the way forward, and you have a list of email clients or prospects you want to target with your content, we can monetize that for you via Read2Lead™
Have any questions? Feel free to drop us a line.
Can we stay in touch? Why don’t you subscribe to our blog via email and when we knock out another cracking piece of email marketing content, you’ll be the first to know about it.
We look forward to hearing from you.
The lads from Manalytics