I grew up in a flat, and then lived in a townhouse for a very long time. I recently upgraded to a house and with that inherited a swimming pool. I hadn’t been in the house for more than a month when I returned from a December vacation to find a swamp breeding 1 million different types of bacteria.
So a friend put me onto his pool guy. This dude popped in and I was down a couple of grand in pool pumps and chemicals before I could say “HTH”.
But here is an interesting fact and the reason why this makes a great blog post – I reckon the pool guy could have made another couple of grand from me this year, had he been smart enough to collect my email address so he could stay in touch.
Here is the truth of the matter: I don’t know anything about swimming pools. I’ve never owned one before, so it seems fair to say I’m a rookie. What I do need is a reliable pool guy. Someone I trust and will help when I have a problem.
Had the pool guy collected my email address and put me onto a smart email marketing campaign he might have been able to sell me the following in the last 8 months:
- a swimming pool cover for winter
- The kreepy is tired, so one of those
- A new brush
- Perhaps a quote on a fence to go around the pool
And all he had to do was have some type of blog, with some useful information he pushed out once a month via email.
“7 Tips For Keeping Your Pool Blue The Entire Winter”
“The Cheapest Kreepies In Joburg”
But he didn’t and it’s only because he doesn’t know any better.
Everybody that’s in business needs an email marketing strategy.
You know it, so what are you going to do about it?
Start with collecting the email address of everyone you want to do business with (or have done business with)
Then drop us a line.
Until next time.