Have you considered email as a customer communication strategy? If you are unaware of the costs, and that’s keeping you from making an informed decision,
Did you know there is a secret formula to writing a screenplay? Just about every successful movie (and I’m talking about those that smash it
If you aren’t familiar with Maslow and his hierarchy of needs, here is the low down: Maslow (an American Psychologist) believed that every human has
The leaky bucket theory is a model that seeks to describe “customer churn”. In order to grow a business you need more new customers than
If you have a braai at your home, would you outsource the actual braaing to a friend or family member? It would depend on your
I’m reading an interesting book by a guy called Marcus Sheridan. He had a pool business in the US that was failing after the financial crisis
I don’t know about you, but I pay over thousands of Rand a month in the way of insurance premiums to some of the biggest
Here is an insane statistic to wrap your mind around – the average human has between 50,000 and 70,000 thoughts rattling around in their head
The Golden Rule of communication is the following: What you have to say matters far less than why you are communicating. Our job as
As marketers we often forget that this is the question our audience will be asking whenever they receive our communication – “What’s in it for
When you finally understand that people don’t care about your products or services, and that all they care about are their needs, you will turn
What type of email marketing do you subscribe to? Mine is a combination of my personal likes and some industry experts (basically people and businesses
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